Marketing tips to launch your New Health and Fitness Business
Whether you’re a Personal Trainer a Nutrition Blogger or wanting to work anywhere else in the Health & Wellness sphere, getting your new health and fitness business off the ground can be a daunting process.
Spreading the word among your friends and family is a great way to start, but there are also a number of marketing strategies that can help your client base or readership grow.
Meet your goals. See your fledgling business soar by following these low-cost Marketing tips!
1. Create a fitness blog
Even if your business isn’t online, a strong online presence will help increase your visibility. Many potential clients look for fitness instructors, nutritionists, and coaches online which is why it’s vital to have a good-looking website and blog to promote your services. Blogging lets you showcase your authority, tell clients a little bit about your background, and show off your work. Include plenty of photos and links to social media to create an all-inclusive online presence. Before and after photos speak volumes, as do photos of your latest healthy recipes or even just links to fitness articles you found inspiring.
2. Use the power of video
Video marketing is another great way to grow your business. If you have a killer exercise routine or teach fitness classes, try filming and uploading these to sites like YouTube and Instagram. Videos are more likely to be shared on social media networks, which could grow your readership exponentially while promoting your business. You can also embed videos directly onto your site.
3. Offer giveaways
Everyone loves a freebie! If you’re just starting out, a good way to grow your business is with free trial classes, products, and fitness counselling. If you’re selling a great product or service, customers will be bound to come back for more and spread the word about what you have to offer. Show clients that they have nothing to lose by trying out your business’s services, and use this time to make important connections.
4. Sponsor a charity or local athletes
Another way to market your new business is by getting involved in the local community. Do you have a charity that you normally donate to, or is there an organisation that does work related to your business? Try donating or offering your services during promotional events. Running for charity is a great option, for example. Another option would be to sponsor local athletes, either with a monetary donation, branded gym products, or free nutrition plans.
5. Become an authority
Let’s face it; there’s stiff competition out there in the health and fitness industry! To rise above the competitors, you’ll need to establish yourself as a good authority in your area of expertise. You can improve your credentials with a certificate in Nutrition or other Health Sciences, guest blog on popular nutrition websites, or send clients a regular newsletter filled with health tips. Stay up to date with the latest fitness news, and share your knowledge with followers.
6. Attend local health and fitness events
A strong online presence is an important part of marketing a new business, but it’s also a good idea to get involved with person to person networking. Join meet-up groups, attend charity runs and fitness events, and sign up for nutrition seminars. Find like-minded people and don’t forget to carry a business card!
With a combination of in-person and online marketing, you can share your new business with a wide range of potential followers.