A marketing strategy is only ever as good as the purpose it serves, and the format used to express itself. After all, you can curate the most intelligent, interesting and well-shot video advertisement, but if you have no delivery method for people to see it, then odds are all that money and time will have been wasted.

This you most likely know already. That said, it doesn’t mean less obvious marketing issues don’t rear their heads from time to time. After all, even the best marketing experts can encounter bad luck, may find themselves upstaged by other strategies dominating the space at the time, or may not have connected with the current needs of the audience despite doing all the market research possible.

So, instead of telling you how to perfect your marketing every single time, we can positively encourage you to avoid an impotent approach before you even conclude the campaign. This way, you can gracefully leap over the common or less common pitfalls that many other businesses fall victim to. Let’s consider how that might work:

Understand The Platform You’re Using

It sounds simple on the surface, but often, actually understanding the platform you’re using is not a given. Social media platforms are not all alike, and neither are ad delivery platforms. This is why it can be helpful to use the services of specialists, such as a Facebook ads agency that can help you analyze the metrics and properly format content so it’s delivered on the timeline correctly, to the right market, and with the most interactive engagement utilities pre-arranged.

Be Wary Of Trends

Trends can be tremendously of-the-moment, of course, that’s why they’re trendy. However, companies can often fall into the trap of chasing trends in marketing, repeating memes that were old two months ago in their modern marketing campaigns, and as such seeming completely out of touch. If you do leverage a trend, make sure it fits well with your theme, and understand it will have a limited shelf life. Unless you have a large advertising budget to throw around, it’s also important to notice that the temporary nature of a marketing effort’s approach will mean a simpler and less refined content development.

Consider Repetition

It’s quite common that the people you target your advertising to will see it more than once. We’ve all seen different advertisements multiple times in our lives, and could probably even recite some of them word for word, or at least the music composition used therein. So - is your advertisement going to be frustrating to watch time and time again? Is your imagery going to be tiresome? How can you make it so that instead of skipping, someone is more likely to engage with your content the more they see it? Simple, quick, and informative content is often the best for this. Avoid annoying earworms or jingles, because you don’t want to be remembered for bad reasons.

With this advice, we hope you can avoid impotent marketing strategies and instead ensure every campaign you deliver encourages positive feedback.