1. Test your campaigns before investing too much time & effort

This is a fundamental step I see so many people skipping. This can be done a variety of ways, however a simple strategy is through testing 2 groups with variables. Another way to do this is to roll out at Beta test to a small audience. When we do this, we usually run the Beta test twice before investing money into the big project.

The testing will allow you to learn aspects about your target audience that you may have never previously considered. It'll allow you to tailor your offering and price accordingly, leading to a healthier, stronger Marketing Strategy.

2. Social Media

Find the platform that works best for you and your business, then create a strategy to support your activities and objectives.

Posting regularly at peak times, engaging with your audience and storytelling will allow you to connect and share.

Remember to include Call-to-Action throughout your content, as it's important to lead your audience to a variety of pockets within your business.

3. Blog or Podcast

Blogging or Podcasting is essential. It allows you to create a 3D approach of what you're doing, helps with SEO, provides platforms for others to collaborate with and creates additional traffic.

What does your audience need to know from you - what do they need to learn?

The content you produce should answer the questions your audience is searching to find someone like you!

4. DIY SEO

It's important to understand how SEO works. It's actually quite simple and an extremely important element in having search engines find you.

Firstly you need to understand the keywords that your audience is searching to find someone like you.

If you have a Squarespace site, it's simple to then include key phrases in the backend of your site. No matter which platform you're on, if you're stuck on this, get in touch, as we can help you. You can also download some tips at the bottom of our homepage.

Your goal should focus on long-term results. Be careful not to stuff keywords (Google will penalise you), pay for inbound links, or publish badly-written articles in bulk.

Marketing can often be overwhelming, however when put simply it's actually really easy. Clients often say to me that they feel like the weight of the world has been lifted once I explain what would work best for their business.

Alison Morgan is considered to be one of Australia's leading Business Coaches. With a track record of working 1:1 with clients to help their business grow and thrive, Alison knows what it takes to increase revenue.

Alison specialises in working with Small Business Owners in a flexible manner to achieve the best results.

Learn more