Social media is one of the greatest marketing tools for businesses. It’s easy to use, has an immense global audience, and is completely free if you want it to be. But, there is a hitch; it’s incredibly hard to get noticed if you don’t know how to. With billions of users it’s one of the most competitive marketing platforms out there, and standing out from the crowd isn’t easy. Luckily, though, it can be done, and here are four top social media tips to help you. 

1. Create a Social Media Marketing Strategy

Just as you need a digital marketing strategy when you build a presence on the world wide web, you need a social media strategy when you want to grow a following on Twitter, LinkedIn, or Facebook. Here are some considerations to help you start yours:

• Who are your audience?

• What content are they interested in?

• What’s the aim of your social marketing strategy?

• What content do you already have and what needs to be created?

• When is the best time to publish your content?

Some of these questions will need some in-depth research to answer them, such as what content your audience is interested in. If you don’t have the tools to do this, be sure to get in touch with a social media marketing agency. 

2. Focus on the Right Platforms

A vital part of creating a social media campaign to get your business noticed is choosing the right platforms. There are plenty out there but trying to maintain a presence on all of them is going to be far too much work (unless you have a social or digital agency in Melbourne on your side, of course). Instead, look at where your audience is and what your goals are before picking just a few platforms to focus on. You can then maximise your efforts on these and get much more impressive results.

3. Engage With Your Audience

Any digital marketing agency in Australia will tell you that engaging your audience is crucial to growing your presence. Right from the get-go, you need to invest time in communicating with your followers and target market. Engagement tactics include:

• Commenting on other accounts’ posts

• Replying to comments on your own posts

• Encouraging and sharing user-created content

• Asking and answering questions

• Addressing any criticism or issues raised by followers

4. Stay Consistent

One of the main reasons that businesses hire a social media management company to look after their accounts is because of the consistency you need to maintain. Your followers want to see content so you need to keep creating it. Not only will this constant presence help you maintain the followers you have, it’ll also help you gain more. If you can’t post regularly, use an automated scheduler to line-up your posts to be published at later dates. 

Social media is swamped with businesses trying to be heard. With these social media tips, you can make your voice louder and shout over the competition, gaining the followers you need to grow your company. Just remember that you have to be persistent and patient; Rome wasn’t built in a day and neither is a good social media following.