As I mentioned in my article 7 Steps for Small Businesses bouncing back during COVID-19, it’s very clear the pandemic continues to redefine Business As Usual.

While we continue to duck, weave and adjust; there are 5 fundamental questions Small Businesses should be asking themselves when determining their next steps.

1. What is my customers new mindset when it comes to my business?

2. Which steps do I need to take now to serve my customers as these shifts continue to unfold?

3. How can I mitigate the new risks to my company?

4. Are there any new gaps or opportunities?

5. Am I using digital and technical capabilities to my advantage?

While the short-term outlook for small businesses varies greatly by industry and also by state; it’s important to relook at facets of your business to ensure you’re operating in a way which will work best in this new climate we continue to face.

As an online 1:1 Private Business Coach based in Sydney’s Eastern Suburbs, I’m Business Coaching many Business Owners through the pandemic. This includes Small Business’s mainly within the spaces of Health, Fitness, Wellness, Beauty, Hospitality as well as Corporate sectors including Legal, Accounting, and many more.

As a result, I understand the hurdles being faced, and actions needing to be taken in the current climate.

The big lesson we must learn is to not get comfortable. We need to be constantly weaving and re-evaluating what will serve both our customers and our businesses in the best manner.

It’s also a time where mental health is extremely important. We are all under a large amount of stress; working longer hours and doing what it takes to keep the business moving.

Allocating time daily for movement, meditation and fresh air is a non negotiable. Self care should be at the top of your list. Even small pockets of self care is better than none. It’s up to us to run the business, control the business and also look after ourselves. xxx

ALISON MORGAN IS A LEADING ONLINE BUSINESS COACH BASED IN SYDNEY.

ALISON HAS COACHED SMALL BUSINESS OWNERS 1:1 FOR OVER 8 YEARS.

WHETHER YOU’RE A START UP OR WELL ESTABLISHED, ALISON HAS THE ABILITY TO IDENTIFY WAYS TO GROW AND EVOLVE YOUR BUSINESS WHICH SUITS YOUR STYLE AND YOUR MARKET.

ALISON ALSO HAS A BOUTIQUE BRANDING & DESIGN STUDIO, STICKY STUDIO.

ALISON WORKS WITH THE TEAM TO PRODUCE AGENCY STANDARD LOGOS, BRANDING, WEBSITES, ONLINE COURSES, PACKAGING DESIGN AND MORE ~ AFFORDABLE FOR SMALL BUSINESS OWNERS.