Marketing your business should be one of the easiest things to do. You know your rough audience, you know what message you want to send out, and you know that it shouldn’t really be too hard to do it. However, when it comes down to it, a lot of your marketing ideas are trial and error. Is it going to work, and will it really increase the profits of your business? Here are 5 simple things that you should try, if you don’t really know where to begin.

#1: Facebook

Facebook is one of the primary tools for marketing your business, and it’s a great social media platform to utilize. Most people, whether they’re old or young, have a Facebook account, and as such, you can tailor your marketing to a certain demographic. A/B testing could work in your favor, too, as it allows you to see what your target audience is, and what works well with them.

#2: Instagram

Another great marketing tool is Instagram, and it is, again, a platform that a lot of people use. Just like Facebook, you can use paid ads here, and point them in the direction of people who may be interested in your brand. On top of this, it allows you to project an image of your brand, which is always useful. Social media is always a good shout, and Instagram is one of the biggest platforms.

#3: Word of mouth

Word of mouth is a marketing tool as old as time itself, and that’s because it works. Being well-connected, and having a good reputation within your community, will be enough for you to establish yourself successfully as a brand, so don’t underestimate it. Have an elevator pitch, and make sure that your happy customers tell others about your services. You’ll be glad that you did.

#4: Google

Google Ads is another great tool for marketing, because everybody uses Google. Being at the top of a search engine, and getting your brand name out there, is ideal if you want to reach out to a wider audience: one that is even beyond the limits of social media. If you’re not sure how to go about this, then getting in a company who offer a simple Google Ads automation solution is a good idea.

#5: Radio

A lot of the time, we dismiss radio as something that simply won’t work for us. Who listens to radio anymore, anyway, and will your advertisements reach those who are younger? However, think about how much you’re driving around, and what you usually listen to. Plenty of people have a commute in the morning and in the evening, and this is when you can make your best impression.

So, if you want to market your business successfully - without all of the stress - then remember these 5 simple tips. You’ll soon be on the road towards building up your customer base, which is great for you, and for the future of your business! Good luck with your marketing, and making an impact that lasts!