6 Key Marketing Tasks To Outsource For Quicker Business Growth
Marketing as a business growth strategy is as broad as it is deep. It covers fields ranging from branding to technical SEO to out-of-home advertising. And unbeknownst to many business owners, SEO, advertising, email marketing, and most of the other key components of any robust marketing strategy do actually require full-time workers (or even several full-time staff, in many cases). Sadly, hiring multiple people for each specific task just isn’t feasible for most small and medium-sized businesses.
This is why outsourcing is such a valuable option to have at your disposal. Working with third-party marketing service providers allows you to access expertise you might not have in-house, alongside also giving you an outside perspective on your current marketing efforts. Above all, outsourcing your marketing strategy development and implementation can save you time – which, in business, is quite literally money.
Without further ado, here are 6 marketing tasks to outsource to supercharge business growth.
1. Printing Marketing Collateral
Most businesses don’t have the capacity to produce marketing collateral like posters, branded stickers and tarpaulin ads in the quantities they need. This is where a reliable printing company can be a real godsend.
A good printing company will be able to deliver quality work at the capacity and timeline your business requires. They should also be easy to communicate with and flexible enough to accommodate unexpected needs.
By cultivating a strong relationship with a printing company, you’ll be able to focus on designing your visuals and key messages without having to worry about all the grunt work that goes into actually printing out your collateral.
2. Out-Of-Home Advertising
Out-of-home (OOH) advertising comprises advertising activities that try to reach your customers in public places. This includes billboards, public posters, digital advertising and more. If you’ve ever seen an ad on the side of a tram, you’ve seen an OOH advertisement.
The easiest way to partake in OOH advertising is to work with an agency. When choosing a partner, it’s important to consider what placements they’ll be able to get for you. If you want your ads in tram stops, for example, you’ll want to work with someone whose network includes them.
3. Marketing Consulting
Sometimes, it takes an outside perspective to solve an especially tricky problem or to unlock new avenues for growth. Marketing consultants can do this by applying their expertise to an issue you’re facing or by helping you develop new marketing strategies.
Enlisting the services of a marketing consulting firm is a great way to gain access to a large team of marketing professionals with a diverse set of skills without having to hire all these people in-house. This is a fantastic way to tackle one-off problems or do non-repetitive work.
If you’re looking to grow, hiring marketing consultants to help out is a great way to level up your marketing efforts.
4. SEO Marketing
SEO is one of the trickiest and least understood areas of marketing. A mixture of formulaic approaches and creative strategies, SEO often requires a totally different mindset from social media management or PPC marketing, for example. This is why typically, you’ll want to have an entire team dedicated to handling SEO.
If you can’t afford a fully fleshed-out SEO department that comprises both SEO specialists and SEO content writers, your best bet is to outsource. A strong SEO agency will use strategies like backlinking, internal linking on web pages and technical SEO to get your website and pages to the top of Google’s search pages, allowing a greater number of people to discover your business.
5. Content Writing
Speaking of content writing, there’s no denying that producing content takes a long time. If you don’t want to hire in-house employees whose sole job is to write content for your blogs, web pages, ads, marketing emails and more, you can choose to work with an agency that offers content writing as a service.
Content writing services are a dime a dozen, however, so it’s important that you do your due diligence to find a quality content provider. For instance in 2024, a content writing agency should know how to use AI responsibly. They need to be able to use tools like ChatGPT to deliver a high volume of work back to you quickly but also have internal editing processes so that the final writing comes back as written by humans rather than by machines.
But there’s a difference between being reliant on AI content tools and using these tools to enhance your own workload or output. So if you suspect that a content writer could be charging you hundreds if not thousands of dollars for simply running prompts through Chat-GPT, remember that you have the right to receive bespoke content for the fees you’re paying.
6. Online Advertising
Finally, online ads are essential parts of any marketing campaign. Their greatest value lies in the fact that they allow you to acquire brand-new customers. Posting on a Facebook page you own, for instance, will only reach people who already follow that page. When running Google or social media ads, you can target internet users who haven’t even heard of your company.
Online advertising can be incredibly work-intensive. For every unique campaign you run, you’ll need to define a target audience, create key visuals, create ad copy and so much more. If your marketing team doesn’t have the capacity or the expertise to do all this, you should consider working with a digital marketing agency that offers online advertising services.
Building up a business from the ground up is hard work – and you can’t do it alone, in fact nobody can. This is as true in life as it is in marketing, where it’s almost inevitable that you’ll find yourself outsourcing some of your tasks to third parties.
When choosing an agency to work with, it’s crucial to determine whether their work is a good fit with regard to quality, turnaround time and branding. You should also pick someone who shares your company values and communication style to ensure that the working relationship flows as smoothly as possible.
We’ve just listed six tasks you’ll probably need to outsource at some stage of your business’ life cycle. If you and your team need all your man hours to focus on the big picture, then be sure to reach out to some potential marketing partners now and get more done quicker with their help.