7 Reliable Methods to Increase Traffic to Your Blog, Vlog or Social
Running a vlog, blog or social media account requires hard work. Doing these for income means you need consistently reliable methods to increase traffic.
Here are some of the best:
Learn the Power of Earned Media
There's nothing quite like the power of earned media. All earned media means is free promotion of your blog, vlog or social media through a popular broadcaster. The difference is you are referred to naturally rather than paying an influencer to mention your content. Finding top influencers that will promote your content for a fee is an excellent way to increase traffic. But it is expensive, and you might not have the funds when you start. So earned media is rewarding because it promotes your brand naturally because what you offer is top quality.
Analyse Trends to Find Reliable Methods to Increase Traffic
5% of bloggers don't use analytics. It is a small percentage, but it equates to around 25 million of the active 500 million blogs. Studying trends lets you gain insight into your niche audience's habits. You can make decisions on future content from this data. For example, suppose you sell children's toys. In that case, you can capitalize on seasonal searches for specific items using Google Trends. This allows you to plan ahead for promoting affiliate links or specific content by taking advantage of the best times they are most likely to attract attention.
Share, Follow and Like Posts from Others in Your Niche
Social media is a platform for community members. And the algorithms on sites like Facebook and Twitter are designed to spread information. You can maximize the spread of your content by sharing, following and liking the posts of other community members. It is best to stick to your niche, but not essential. The reason is that the more you engage with the community, the more likely you are to be seen. Someone subscribing to an influencer in the same niche as you might be interested in your content as well. But they can't see you if you don't engage.
Focus on Quality Over Quantity for Organic Traffic
Any professional web content creator will tell you to keep your content high quality. But quality content means different things to different people. So what is meant by this? For web content, high-quality content revolves around relevance. Here are some quality tips:
Create informative content that adds value.
Keep the sweet spot: 1,500 to 2,000 words per post, or 7 to 15 minutes for videos.
Never go off-topic and stick to your niche.
Create content around your niche and not to promote sales.
Reduce fluff and never create filler content to pad out your blog or vlog.
All your content should be helpful and valuable to a user. It's better to keep content concise and informative, with stats and useful information, rather than ramble. Staying on-topic helps with your authority in a single niche, increasing organic traffic overtime on Google and YouTube.
Do Your SEO Research for ALL Content
As a blogger, vlogger or even social media influencer, it's always helpful to do your SEO research first. Basic SEO research into at least a focus keyword means you can create content likely to draw traffic. You can also use Google Trends to find keywords that rank at different times. For instance, you could create a video titled "Summer Clothing CC for The Sims 4" on your gaming site as we approach Summer. As a young blog or vlog, you might have trouble ranking for high volume keywords. Use low competition keywords to boost organic traffic.
Reliable Methods to Increase Traffic Include PPC Campaigns
While you might want to keep costs to a minimum when developing content, paying for traffic is a huge help. Digital marketing agencies can help increase traffic to your site using pay-per-click (PPC) campaigns. These are marketing links for which you pay based on each click by a user. However, you get as much as you pay for. Therefore, an excellent, widely used method combines SEO tactics with PPC for a good cost-effective balance. PPC campaigns offer an average conversion rate of around 3% to 4% but can go as high as 10% in exceptional cases.
Keep to a Consistent Posting Schedule
In conjunction with creating quality content for your preferred media, consistency is critical in maintaining direct traffic. Direct traffic is reported when no detectable source is available. It's mostly assumed from bookmarking and address typing. These are the most likely repeat visitors who regularly check in with your site. But these can be lost if you don't stick to a schedule. In addition, visitors will come back if they know your platform will have something new to offer them at a specific time or day. So decide on a posting schedule and stick to it for best results.
Summary
Getting and maintaining traffic can be a challenge. But you can boost traffic using earned media mentions, decisions based on data and combining established SEO with PPC campaigns.