7 Tips to Boost Your Online Presence
By boosting your online presence you’re essentially making it easier for potential customers to find your brand or company online. A strong online presence also makes your business appear more legitimate and helps to improve your reputation. Brand visibility is vital to selling more products and services online, and you want your company to be the first customers find when they search for particular keywords. There are several ways to improve your search engine optimization (SEO) and get your business to the top spots. Here are seven tips to boost your online presence.
Optimize your SEO
In order to get your website to the top of the search engine results, you need to optimize your SEO. An SEO Agency can help you with the more technical side of things and certain tricks of the trade. You’ll need to ensure that your business appears as an authority in the field by associating your content with the relevant keywords potential customers search for on Google. Customer experience is also linked to SEO. If your website has a logical structure and the pages are linked in an appropriate hierarchy, this will make it more appealing to both customers and search engine “bots”.
Be customer-centric
If you want to attract customers to your brand, you need to follow a customer-centric approach. Create value by providing them with informative or educational content. Create buyer personas and try to appeal to these. Think about improving the customer experience first from their initial Google search to your checkout. Brainstorm different ways you could help your customers find what they need. This will help you create a basis for your content strategy. In order to focus your content, you need to think of what your customers want and group this into relevant topic clusters. You can also create a way to communicate with your customers such as a chatbox or simply replying to comments.
Stay active on social media
Social media marketing is key to improving your online presence. You need to reach out to your target audience on the right platforms. It’s a good idea to work with a digital marketing agency or hire a permanent social media manager to help optimize your complex social media strategy. Otherwise, you can find plenty of social media marketing tips online. Post often and respond to comments. Encourage referrals and sharing between followers and loyal customers.
Get your brand’s personality across
It’s crucial to get your brand personality across. You need to create a persona for your brand based on how you want to appeal to your target niche. This needs to go beyond just a logo. Your brand personality also includes your story and tone of voice. It’s essential that you create an eye-catching design for your branding that reflects your business’s persona. This should be consistent throughout your online content including your landing pages, social media, and even emails.
Email Marketing
As a marketing tactic, you should be accumulating a list of email addresses to reach out to potential and current customers. Email marketing is another way to create a presence online and to remind your customers of new promotions and company news. There are tonnes of resources online and email marketing tips to help you optimize your email marketing campaign. It’s a quick and efficient way to get in touch with your client base and very cost-effective.
Influencer Marketing
If you have a strong social media presence you might also want to look into developing an influencer marketing strategy. A high percentage of consumers are reported to buy a product if it’s been recommended by someone they trust, so influencer marketing can be very effective. Many influencers work on platforms such as YouTube and Instagram, so if you think your niche market is likely to frequent these locations it might be worth affiliating yourself with one of them. It’s important to show up where you’re potential customers might be.
Develop Relationships
Once you’ve established an online presence you need to maintain it by further developing relationships. Develop relationships with those in your field as well as with customers. You could also connect with bloggers or podcasters in your industry as in turn they might follow and share your content. You could even guest post material or appear on their site. The more you appear online the more likely it is you’ll come up in the search engine results. You’ll finally be able to boost your online presence and your target customers will find you before your competitors.