A Small Business’ Guide To Using Custom Stickers For Branding
Congratulations on opening up your business! If you’ll come to think of it, every big company right now has once started out small too. But with the right marketing strategies, you can grow your small business significantly, so that one day it too can achieve that level of success you’re greatly working hard for.
There are many ways that you can improve your starting venture’s branding, one of the many being through custom stickers. It's effective and comes at quite a minimal cost compared with other pricier marketing strategies. The key is for you to know how to use it appropriately to meet your branding needs.
That said, here’s a guide on how your small business can use custom stickers:
1. Keep Effective Design Strategies In Mind
Topping this guide is the need to ensure that the design being used is effective. If not, then your stickers will not be able to meet their intended purpose. This can mean that you’re just wasting and throwing away your money on what would’ve otherwise been a useful and inexpensive marketing campaign.
With a small business that you may still be starting from home, you’ve got to be very wise and savvy with your resources. If not, you’ll only be wasting money. It's important to ensure that your stickers serve the purpose you’ve intended for printing one.
With that in mind, here are two basic rules to apply to maintain the effectiveness of your stickers:
Uphold simplicity. Remember that stickers are very small. When you have too many elements at play in your stickers, then they may look confusing and distracting. Worse, this may even cause your brand label or name to become unrecognizable to potential customers.
Minimalist text is key. Even if you’re opting for bigger custom stickers like those placed on laptops and even cars, this doesn’t mean that you should put in so many texts on them. Your stickers aren’t meant to convey a lot of information. Instead, their main purpose is to showcase your presence in the market.
2. Give Custom Stickers As Gifts
There are many instances that your small business gives out ‘gifts’ as part of your marketing reach efforts. These could be handed out at different events such as seminars and conventions, during your anniversary, and special holidays. Also, you can give special merchandise to loyal customers or perhaps even to shoppers who make a certain amount of purchase in your store.
While you may think that a sticker is only a small thing to give as a gift, it creates a big impact marketing-wise. Many more people will get to know about your existence as a brand and company when they see those stickers.
For instance, you’ve got a loyal customer who’s a sticker enthusiast. This customer then proceeded to stick your sticker on their laptop. Every time people see your sticker plastered on their laptop, it constitutes free marketing and brand advertising.
3. Make The Stickers Match The Core Of Your Business
Your stickers’ design and material should also match the core of your business. This means that if you have an environment-friendly business, then the stickers should also be a match. Otherwise, there’s no consistency in your branding.
There are so many materials and designs that are now used for stickers, so there truly is an option for your business out there. Some offerings are made of paper, with designs that use up lesser ink.
Remember that you’re using your stickers for branding purposes. So, you have to be able to send the right message across by selecting the right kind of sticker to match.
4. Sell Stickers As Branded Merchandise
Are there people who buy stickers? Yes! They are some people out there that profess their love for them. Some of them may range from loyalists to your brand to self-professed sticker collectors and enthusiasts.
Besides just handing them for free, you can also sell fancier stickers as branded merchandise. It’s believed that a way to do this is to put it near the cash register, where people are more likely to make an impulse purchase.
How is this possible? When customers are already in line at the cashier after having a pleasant experience shopping in your store and buying a lot of items, they may still feel preppy and excited. As soon as they see these stickers priced at a dollar or even less placed near the checkout, they’d think that it’s nothing compared to the total amount they’ve already racked up. It's like the icing on top of the cake to complete their purchase, especially if some of these items are to be given away as gifts.
5. Choose Colours That Are Reflective Of Your Brand
For instance, if your brand is in the business of selling children's toys and educational items, you’ll need to shy away from incorporating dark colours in your stickers. It’s said to be more appropriate if bright colours are used instead.
Another example would be if you're selling cookies and you’ve got stickers to seal your cookie packaging, make sure the stickers match your business’ logo. Both will be a part of the focal point of your custom stickers.
When consistency is achieved this way, your custom stickers can become more effective in achieving their purpose of branding.
Conclusion
When you promote your products and services, you have to be mindful of the strategies that you’re going to use. This isn’t to say that you have to go all out with the expense of marketing, especially now that you’re still pinching pennies as a newbie in the business world. Custom stickers are great for branding, as evident from the guide above. With the tips on how to use them, you have that guarantee that these stickers will be effective with the purpose they serve.