Are Video Ads worth the effort?

Consider this: you are watching a video on YouTube, and you come across an advertisement. The first instinct may be to skip the ad. In such an instance, you may think that a video ad is annoying. It could be because the video ad wasn’t targeting the right audience. 

There is no doubt that video marketing and advertising is a tool for businesses. However, for video advertising to yield results, brands need to make informed decisions. Firstly, brands require insights regarding customer behaviors. Secondly, a successful marketing strategy involves targeting the ad to the relevant group of people. Hence, the effectiveness of video ads is only as long as the strategies that brands utilize.

60% of marketers use video as a marketing tool, according to Biteable. Apart from using video as a marketing tool, businesses also use it for various other purposes. Biteable reports that about 27% of companies use video content in the human resource department. Likewise, about 24% of businesses use video as a tool for disseminating leadership messages. Hence, it goes on to show how effective video content is for resonating with the audience. 

Many companies have in-house marketing teams that help them in making video ads and content. However, many small-scale to medium-scale businesses sublet these requirements to other companies, experts in creating video ads.

The following explains some advantages of video advertising:

The rise in video content

People prefer watching video content. According to Statista, there are about 2.1 billion YouTube users worldwide. In addition to this, about 500 hours of videos are uploaded to YouTube every minute. It should give some perspective regarding the amount of video content consumed daily. As marketers, many opportunities lie in making video ads and content for the consumer.

Easy to make and publish

With various video-making tools available, making video ads and content is easy. Such tools are easy to use and require minimal knowledge regarding video-making. However, if you want video ads with special effects, many digital marketing businesses offer such services. In addition to this, they also provide services to monitor video ads campaigns. Visit https://firstpage.com.au/youtube-advertising/ for more information.

Effective tool

Marketers and businesses believe that video marketing is an effective tool. They hold that video ads have a higher return on investment than other types of marketing tools. According to the statistics shared by Biteable, 68% of marketers believe that video has a better return on investment than Google Ads, which is a popular advertising tool.

Higher engagement with the audience

Visual content is more likely to catch the attention than the content of any other form. Hence, video ads tend to create more engagement with their audience than written content. Video ads can generate more awareness regarding a brand. So it ends up creating more trust between a brand and a customer.

Conclusion

Video ads require time, effort, and capital. As we have seen, marketers are using video ads as a means to increase brand awareness. It also creates more engagement with the audience. Hence, it is an effective tool that brands should consider investing in.