Social media is so important for any business. Social media is an essential piece of your business marketing strategy and should be top priority in today's world as it is so easily accessible for people. Social platforms help you connect with your audience and increase awareness about your brand. It is vital that you take it seriously because it’s going to give your business a chance to thrive. If you feel as if you can’t do this yourself, it is good to get others on board to help. With a Marketing Agency, you can worry less and start to look at the other things that matter in business. A marketing agency will be able to look at strategies and then implement them to ensure that you are hitting your goals. It helps your business gain exposure, and provides you with the excellent opportunity to grow relationships with your target audience. What do they want? How can you help them?

Social Media presence, how to attack it well! 

It is a powerful tool and it’s good that you make your team aware of this too. Make sure you use it even before you have your marketing agency on board so that they have something to work with. If you’re tackling it yourself, there are plenty of tools online to help you. Using Facebook and Twitter to promote your website is a must and is probably something you already do. Scheduling tweets and posts can be vital if you are busy or are trying to juggle a few things at once so look at websites such as Later and Onlypult. Try and be present at least 3 times a day and spend an hour or so on Instagram being present on the app, which involves liking photos and commenting which will help your algorithm. Use your hashtags wisely, which will help get the exposure out and geotag when necessary. Social Media has become a staple in both digital and bricks and mortar businesses too, so don’t feel put off if you know you're not a digital business, that doesn’t mean anything! The type of consumers who connect with a business using social media will change the way other people perceive the business's brand, and by using good content and good information, you’re feeding them things that you want them to know, even after the office closes. It opens up the world. 

So what should you add to your social media strategy? You want it to look at all aspects and be sure that you don’t leave any stone unturned. You need to look at goals and milestones that you want to hit as a brand. This could be anything, from website hits, to a sales goal or growing your Instagram page. It really is subjective and therefore takes meticulous planning from you and your team together. You want to look at:

• Set meaningful social marketing goals.

• Research your target audience.

• Establish your most important metrics.

• Analysing your competition to see how you can do it better. 

• Create and curate engaging content.

• Make timeliness a top priority.

• Assess your results and optimize.