One of the issues that many small businesses face is the stigma that comes with being a small business. While there are plenty who will support smaller brands that do something different in the market, there’s a prevailing trend of thinking that larger and more established businesses as a “safer” place to spend money, which can mean less revenue coming in. As such, some startups, especially online ones, can benefit from learning to put a bit of that big business shine on themselves.

Here, we’re going to look at a few tech tools that can help you make your business look bigger than it is, allowing you the chance to show your customer that they’ve made the right choice with them.

A marketing management platform

You might be working with outsourced marketing providers who can help you take care of the work that needs to be done to ensure that new customers are hearing about your brand, site, and products, be it through social media, advertising platforms, or otherwise. There are tools such as email marketing and social media management platforms that can make it a lot easier for you to sit down, compose, and schedule the day’s worth of content that you’re putting out, or even the week’s worth of content if you’re able to plot it out. This way you don’t have to keep returning back to social media to concoct new posts in the middle of your day, you can do it when it’s most convenient.

Know your customers

While you might want your business to look a little bigger, you should always strive to look like you have that personal connection with your customers, as well. Customer management relationship tools, including the free CRM software out there, can help you do just that. You can save information on your customers so that, if they email or call in the future, you can manage them with the appropriate history and information immediately at your disposal.

A smart phone system

If you provide a phone number for your customers to call, then you have to make sure that they don’t get a simple busy tone if you’re not able to reach the number. On-hold messaging can make sure that they feel like their needs are going to get addressed at the nearest convenience, and can also be an opportunity to deliver some valuable information for those waiting to be heard. You can also work with a freelancer, such as a virtual assistant, to handle incoming calls for you and offer some level of control over what calls you take and when.

Immediate, precise support

If your business is online, then most people are going to try getting in touch online rather than on the phone. A lot of sites have chat windows that open to allow visitors to quickly get in touch with a representative. However, if you don’t have a large team of representatives at your disposal, then they can be left waiting. AI chat bots for e-commerce are getting more and more sophisticated as a working alternative. They can use not only written prompts from the visitor but their website history to offer solutions and sources of information that are much more relevant to their question than they could even a few years ago.

The right image editing

A bigger brand doesn’t just get things done more quickly, sometimes, but it also ensures that the strength of that brand is able to shine through. While they can take some learning to get used to, graphic creation and editing tools can help you quickly and easily create the aesthetic that’s going to be adorning your website and social media posts. Novices out there want to choose those that have a plethora of templates and design types to choose from, so some of the work is already done for them.

Quick and clean payment

One of the most important parts of any online shopping experience is the last part: when the customer pays. You can lose customers even when they’re ready to put money on the table if your payment system isn’t quick, clear, and easy to use. A merchant account is essential, but you also want to make sure that you don’t require too much sign-in information for each purchase.

Regardless of how your business looks, you have to ensure that you’re able to deliver at the end of the day. There’s no point setting high expectations if you can’t live up to them, in the end.