How to Find a Niche in the Car Industry
Creating a blog or vlog is a great way to indulge your passion and make some money if you are lucky. Cars are a great example. They are popular with earning potential. But you need to find a niche in the car industry to compete within this highly searched and beloved pastime.
Consider Unusual Components
Cars are very complex machines. They are made from thousands of different parts. Each one plays an important role and even if one is missing a car cannot function. Specialising in specific car parts can help you develop a niche. For example, you could offer opinions and news about things like hydraulics with articles on subjects such as the PTO pump or Allison transmissions. There’s really no shortage of parts to choose from and each one can become its own niche.
Check Trending Categories
Some car parts will require specialist knowledge and may not be suitable. However, there are more common parts that you can create content for. Trending searches related to car parts are often related to cosmetics, performance and maintenance. Google Trends is an easy way to check, and you can plan seasonal content based on the data provided. Some examples include vehicle wraps, tuning an engine and cheap performance mods you can do yourself.
Find a Niche in the Car Industry with Google
Google is your best friend when it comes to ranking but also finding content as a blog or vlog niche. There are over 8.5 billion Google searches per day, and you can easily find what you need just by using the search bar. Known as the alphabet method, begin typing into Google. It will display suggestions based on what users are searching for. This can be great for ideation and gives you a sense of what Google users really want. Trending questions will also be shown.
Anticipate Future Talking Points
We don’t know the future. But keeping your ear to the ground can help beat the competition with incoming niches. For example, imagine if you anticipated the increase in popularity of electric vehicles. EVs alone are a popular niche. A good example to begin studying today would be where EVs are heading, such as adapting drone technology for flying vehicles, driverless technology and inter-vehicle communication systems. Your imagination is the only limit.
Find Something You Love
Writing about cars can be your passion. And that’s great. But there is a lot of competition, making it harder to rank. That’s why you need a niche to narrow it down. However, it can become challenging to write about something broad or something you aren’t passionate about. Finding something you really love will make it easier to write or record videos. A good trick is to think about something that you can talk about all day without becoming bored of your own content!
Summary
Writing or vlogging about unusual parts is a good way to find a niche in the car industry. You can also use Google to find trends and popular talking points. But it can become tedious after a while. The trick is to find something you are passionate about so you don’t become bored with it.