So you've started a business, you've created a logo, you've even got the first products shipped to you and ready to go, and there's been quite a lot of interest on your company's Facebook page. But there's only so far a Facebook page can take you. If you want to grow your online business, you must create a proper website. 

Thankfully, creating a website is not as confusing nor time-consuming as it once was, and for a basic layout, it won't cost you anything either, which is useful when your business is first getting started. Just because you have a website, though, doesn't mean customers will stay on it long enough to buy your product or service, so here's how to change that. 

Optimisation

Optimisation is a massive part of what will help visiting your website an enjoyable experience that customers are happy to return to, so conversion optimisation services are the best way to do this. Through these services, you can identify where you are going wrong and what you can improve on to ensure that the visits to your website transform (or convert) into purchases and unique return visits.

It's all very well and good having a dedicated customer base, but this base can only take you so far. If you want to focus on growth, optimisation that provides a speedy website with minimal - less than 3 seconds - loading times, and you'll see results sooner rather than later. 

Redesign

It's not the mid-2000s anymore, and no one cares that you've learned all these sweet coding tricks that let you play music, display slideshows, or have a helpful little mascot in the bottom corner. None of that is needed any longer, and it looks garish, which is a sure way to drive people away. 

Visitors want a stress-free browsing experience, so redesigning your website will put them at ease. Bright colours are fine, but too many feel like an assault on the senses. Likewise, make sure to include buttons that navigate customers through the site logically, and maybe even add a search bar to help them find what they're looking for straight away. 

Engage

While music is a no-go (this isn't MySpace, after all), you should still try to offer some engagement for your website visitors. This means including videos or something similar that grabs their attention and drives them to stay for a while longer. 

Hopefully, they will want to learn more about the service, especially if they are a first-time visitor, so this engagement should help them move through the site to learn more. Think about information about your company, your mission statement, and even examples of products or the service you offer to keep them on the page. When they're done, they can sign up for your newsletter so you can keep them engaged long after they depart. 

Stay A While

The longer visitors stay on your website browsing for additional products and services you offer, the more comfortable and familiar they will be with it. As long as it's easy on the eyes, simple to navigate, and quick to load, you can trust the products to sell themselves.