Christmas is a wonderful time of year, and there’s one thing that all business owners have on their mind; the opportunity to make more profits. During the festive period, people are more likely to spend money than at any other time of year, so it’s important to vamp up your techniques so that you can gain the most profit. However, every other company will have the same outcome in mind, so how can you stand out from the crowd? Check out these tips on how to take it up a notch with your business this Christmas.

Use Social Media

Social media is one of the fastest and most powerful ways of getting the word around these days, and with pretty much everyone glued to their screens, you’re bound to gain custom if you use social media to its full potential. Run competitions, announce promotions, and make sure that you’re in the limelight of everyone’s news feeds by posting regular, engaging, and relevant content. If you don’t have time to spend on posting all day, you can use one of these handy social media schedulers to help free up tonnes of time and still reach your target audience.

Give out freebies

A simple fact of life is that everyone likes something for nothing. A freebie can be pretty much anything that you can afford to give away, but some popular choices include:

• Stationary - who doesn’t love a free pen or notepad?

• Clothing - the perfect way of having your business seen and giving your customers something for free!

• Lanyards are great for promoting businesses as they are always around the neck - a very obvious place to look - check out lanyardsfactory.com.au for custom printed ribbons!

The great thing about freebies, is that you’re opening up opportunities for your merchandise and business name to travel as far as your customers do. So, the more freebies you give out, the more chance you have of going the distance!

Create an offer no one can resist

During Christmas time pretty much every business will have sales on to ensure that they make plenty of profit. It’s a good idea to check out what your competitors are doing so that you can ensure you’re creating the best offer and more importantly, an offer that nobody can resist. Just remember that your competitors might have that same idea too!

Dress up!

Finally, Christmas is a time for spreading joy and happiness, so why not do that within your business premises this year? Have your staff dress up, play Christmas songs, decorate your store and most of all, enjoy yourself!