As a small business, odds are that you are most likely already on social media and if you’re not, then get on board or get left behind. In this day and age, social media is a great form of both advertising and marketing. Whether you like it or not many of us spend way too much time on our phones scrolling through instagram, taking a snapchat or looking at Facebook.

One very powerful form of marketing which continues to grow is Influencer Marketing, which is the practice of connecting brands with influencers who can then share a brand to their audience. If done correctly, Influencer Marketing can be very effective for growing your brand. In fact, studies show that 92% of people, trust word of mouth recommendations more than what a brand will say about itself. Essentially that is what influencer marketing is, its word of mouth.

Q-83 is a new FREE validation platform that is helping brands make more informed decisions when it comes to engaging influencers. If you find an influencer who really resonates your brand requesting a Q-83 from them will benefit you as it shows very specific metrics on the influencers followers, such as where they are from and where they live. With millions of influencers available, choosing the right ones for your brand can be challenging, with varied rates from one influencer to another and of course the issue of where their followers are based, who they are and if they are real.

Micro influencers are rapidly becoming more popular with brands as many have audiences that are more targeted to a specific demographic or interest. This means that instead of paying for all of the additional followers who are not relevant to a brands interests, the brand can go for someone with a smaller and more targeted audience, potentially saving money but also creating more jobs and opportunities for the influencers. You really don’t need to be spending a fortune on influencer marketing. Simply narrow down your search to a few micro influencers and with the help of a Q-83 you will know their proper stats. Ensure they play a key role in your niche market and are on brand with what you are trying to say and invest in an influencer who is passionate about what you are conveying!