8 Benefits of Personal Branding & where to start

Personal branding is personal. The way we approach creating a Personal Brand & the benefits for each individual differ depending on your goal.

Given that, if you approach Personal Branding with a key focus, it will accelerate your professional success & attract more customers / clients.

8 benefits of creating a powerful brand include:

1. Customers & clients can find you

2. Higher perceived value

3. Rewarding partnerships

4. Mindshare

5. Recognition & prestige

6. Leadership opportunities

7. Known as an expert in your field

8. Quick for credibility

People are now understanding the importance of Personal Branding. I’m also always telling Business Owners they need to have a LinkedIn presence too. Having platforms such as a website, blog, podcast, you tube channel, instagram / facebook also need to be taken into consideration as they have the ability to deliver value.

Personal Branding is often misunderstood.

For many people that haven’t tried Personal Branding, they assume it’s self-promotion and bragging. I couldn’t disagree more.

A Personal Branding Expert will never tell you to self-promote and brag. It’s all about positioning yourself as an expert in your field, then providing helpful, useful, interesting & entertaining information to your audience.

Do YOU and do YOU well.

• You absolutely need a website, fabulous branding and a logo

• You need clear revenue earning streams, correct pricing, understand your keywords and also have a clear elevator pitch

• You need platforms. ie: Blog, Podcast, Social Media Channels, LinkedIn Profile, Speaking Gigs….

• You need to harness your network, create new connections and nurture your contacts. Personal Branding needs a strong contact list which you’ll develop over time

• Always be working on your email list too

---

ALISON MORGAN IS A LEADING ONLINE BUSINESS COACH BASED IN SYDNEY.

ALISON HAS COACHED SMALL BUSINESS OWNERS 1:1 FOR OVER 8 YEARS.

WHETHER YOU’RE A START UP OR WELL ESTABLISHED, ALISON HAS THE ABILITY TO IDENTIFY WAYS TO GROW AND EVOLVE YOUR BUSINESS WHICH SUITS YOUR STYLE AND YOUR MARKET.

ALISON ALSO HAS A BOUTIQUE BRANDING & DESIGN STUDIO, STICKY STUDIO.

ALISON WORKS WITH THE TEAM TO PRODUCE AGENCY STANDARD LOGOS, BRANDING, WEBSITES, ONLINE COURSES, PACKAGING DESIGN AND MORE ~ AFFORDABLE FOR SMALL BUSINESS OWNERS.