Q & A Interview with Angelina Alvarez Designs
How would you describe your brand?
Angelina Alvarez creates luxury statement jewellery. Our jewellery transcends specific events and is able to be worn to any occasion: a European getaway, ladies lunch, the races, a cocktail party or ball and to a wedding.
How did you come up with your business name?
I am inspired by my grandmother, whom the label is named after. Angelina Alvarez was born in Spain and epitomises the European style of being immaculately dressed. She would never dream of leaving the house without her lipstick and jewellery.
Where do you find inspiration behind designing the range?
The Empire collection is inspired by my Spanish heritage, European summers and vintage pieces. The bright colours and architecture in Barcelona, Saint Sebastian, Seville and Madrid are a huge inspiration for me. I find inspiration almost everywhere I look, from the runways of large luxury brands and vintage designer fashion to the tiles on the floor of a restaurant. When travelling with me my family are constantly waiting for me to take photos of inspiration I have seen in artworks and buildings.
What do you love most about your job?
I love seeing my vision for a piece come to life. Angelina Alvarez will be releasing the Atlantis collection in a few months. The Atlantis collection is inspired by the Versace tribute collection, specifically the Trésor de la Mer print from the SS 1992 collection and my love of the Disney movie, The Little Mermaid. There will be lots of cool textures and bright colours so keep your eyes peeled!
I also love making custom jewellery for clients both fashion and fine jewellery. I love making engagement rings and wedding jewellery for brides and bridesmaids. I am hopelessly sentimental at my core so the idea of someone wearing my jewellery every day as a symbol of the love they share with their partner or on a special occasion gives me all the feels.
What would be the biggest hurdle you face in running your business?
I have had a few large national brands copy my designs and that has been really challenging. It is really disheartening to see something you have spent so much time and energy creating being stolen and mass-produced.
What is a highlight within your jewellery collection for you?
Picking just one favourite piece is like asking a parent to pick their favourite child… it’s impossible. It would probably be the Battina earrings but it is so hard.
My favourite statement earrings are the Seville earrings and the Battina earrings because they remind me of European summer.
The earrings I live in are the Christina earrings and the Celia earrings. These earrings are easy to wear and can be worn day-to-night.
Where can everyone find your collection pieces?
You can shop the Angelina Alvarez range of jewellery and crowns at our e-boutique - www.Angelina-Alvarez.com