Revisiting your Elevator Pitch
We all know that a key element to a successful business is to have a well defined and clear elevator pitch. Sounds simple, but for those who are just starting out or for others that are evolving your business - it can be very difficult to articulate your business proposition when you’re at the start or you’re wanting to evoke a change.
While this is the case, it shouldn’t be swept under the carpet. Many people do this, moving quickly onto Marketing Strategies. As a result, it costs them time and money ricocheting from 1 idea to the next…..
I encourage everyone to revisit your elevator pitch at least once a year - even for well established thriving businesses. Evolving, growing and re-evaluating are very important aspects.
You’ll find the more often you revisit your elevator pitch, the more control you’ll have with the growth and evolution of your business.
A strong and effective elevator pitch can empower you with the confidence to express exactly who you are, what you do and what value you can bring to your potential customer
For those a little unsure; your elevator pitch is 15-30 second summation of your business via a quick, snappy power statement.
For many Business Owners, it can take years of continual crafting and refining your pitch to get it to the point where it is working. For me, it would have taken nearly 3 years to really articulate my proposition. I was revisiting my foundation and elevator pitch constantly in the early years (we are talking 4-6 weekly)… As I learnt what my audience wanted, I’d then revisit, re-evaluate, tweak and continue.
Through 1:1 Business Coaching a large range of clients and refining my own elevator pitch over the years, it now comes very easily to me for crafting pitches and articulating business propositions; whether it’s mine or someone else’s.
Your elevator pitch should outline what you do, who you serve & why
Below, I’ve put together some questions you can ask yourself to help with formulating your own pitch:
What is your title?
What’s the vision for your business?
What value do you provide / how do you help people?
Who is your target audience?
What do you do and how do you do it? i.e.: most common frustrations / pain points you’re solving for your audience
“My name is _________, and I’m (Title) at (Business).
(value statement).
I help (target audience) to (1st & 2nd pain points / frustrations you solve) by (how you solve it)”
If you’d like to know how I can help you establish, grow & / evolve your Business, simply get in touch.
I’ve been 1:1 Business Coaching for over 8 years. Prior, I worked many years in blue chip
companies managing their Marketing. Roles were throughout Australia and London.
Business Owners I coach range from online, offline, product, service, start up, highly established…..as you can see, I coach a huge variety of Business Owners.
You are more than welcome to drop me an email via the link below to see how I can help you and your business!
Alison Morgan, 1:1 Business Coach