By Blake Micola, the founder of GMS Media Group

When you have a small business, often all of the tasks for you to. From operations, to  strategy, office tasks, and of course marketing.

The good news is, thanks to the raise of AI, it has never been easier or more effective to market your business. If you learn how to use the tools property, you can save hours each week.

Here are some of the benefits of using AI when working on your marketing:

AI can help automate Decisions: One of the significant benefits of AI marketing technology is its ability to automate data-based decisions in real time. Data plays a crucial role in marketing, as it reveals customer behavior and enables marketers to devise effective strategies. AI tools can quickly analyze data and provide insights on how customers are likely to respond to messages or suggest optimal strategies for email marketing campaigns.

Saves Time and Money:  AI marketing tools save both time and money for businesses. While initial investment may be required, the long-term cost savings are significant. By automating repetitive tasks, these tools eliminate the need to hire a large team for manual work. Businesses can instead focus on recruiting skilled professionals for critical tasks, leading to increased operational efficiency. Additionally, AI technology reduces human errors, further contributing to cost savings.

Creates Real-Time Personalisation: Customers expect personalised experiences, and AI marketing tools can deliver. By leveraging predictive analysis, AI can gain a deep understanding of customer behavior and preferences. This enables businesses to tailor their sales and marketing strategies, offering personalized experiences to customers based on their previous interactions. Personalization helps build stronger customer relationships and fosters brand loyalty, as customers feel understood and valued by the brand.

Increases Return on Investment (ROI): Another benefit of AI in marketing is its contribution to increasing return on investment (ROI). AI tools provide deep customer insights, enabling businesses to understand their target audience better and their specific needs. Armed with this information, marketers can optimize their marketing efforts, allocate resources effectively, and achieve higher ROI. AI also aids in lead segmentation, guiding warm leads towards conversions and ultimately driving sales growth.

So how can you use AI in Marketing?

• Content Generation

• Automated Email Marketing Campaigns

• Chatbots

• Dynamic Pricing

• Forecasting Sales

About Blake Micola

Blake Micola is the founder of the award-winning advertising and digital marketing agency, GMS Media Group. 

In 2019, Blake was a finalist in the Young Entrepreneur of the Year. In 2020 GMS won the Best Marketing Service at the Australian Small Business Champion Awards. Today, GMS is an internationally recognised agency that has helped over 1,000 brands scale to new heights from managing over $117 million in ad budget since 2016. Those close to Blake and his clients say he is the ‘Go-To-Guy’ for digital marketing and GMS is currently one of the most in-demand ad agencies to work with.