Branding is an important part of your business and it’s something that you want to focus on, even if you feel like you’ve already done enough to it. Sometimes, your company branding might feel a little out of touch or outdated if you’ve been around for a while. 

For new businesses, it’s all about standing out from the crowd, and if you’ve not done enough, then you risk fading into the background of the market. That’s never a good thing when it comes to acquiring more leads or customers for profits.

With that being said, if you’re looking to elevate your branding as a business in 2024, here are some helpful tips to do it.

Find your unique brand voice

What type of brand voice are you looking to achieve with your business? It might be that your brand voice needs to be modernised to keep up with the times. There might be a lack of formality to your brand voice and it might be something that is restricting your company’s ability to acquire the right customer base.

Whatever type of brand voice you believe your business needs, consider how you can change it from the one you have now. It might be that you need to hire new staff in order to get the brand voice right when it comes to the creation of content on the web and physical literature.

In order to find your brand voice, a few tips are as follows:

• Review your company’s mission and values

• Use buy persona to discover the target market

• Seek out an agency to find your brand voice for you

The brand voice is important to get right so use these few tips above to help find your company’s own.

Put yourself on multiple social media platforms

Social media is a wonderful advantage to have as a business in the digital age. Many businesses can benefit from using social media to spread the word about their business and to find huge success in some cases.

With social media, you have plenty of platforms to choose from. It can be challenging to maintain a presence on all of them but it’s worth trying to establish yourself on as many of them as possible. Your social media is a great way to project your brand voice and if you’re looking to revamp it, then this is a great way to do it.

Take a look at what social media platforms would benefit you most, rather than just opting for those that are most popular. Your brand might only fit certain platforms, so it’s good to spend and invest your time wisely by selecting the right social media opportunities.

Have a design theme for your socials to be recognisable

When it comes to design, it’s important that you’re creating consistency. That way, anyone seeing your business online or offline will instantly recognise it once they’ve seen it a few times. In fact, it takes five to seven interactions with your brand in order for a person to remember it.

With so many competitors out there, it can easily get lost in the crowd, so having a design theme across your entire brand is crucial. Think of what your designs consist of current when it comes to branding. Do you have your logo displayed across all of the online and offline content that the company produces?

What about colours and fonts, does your business use a specific one each and every time? In order to become recognisable creating consistency is key, so ensure your design team know to use the same brand design every time they create some new for customers and potential customers to enjoy. That goes for moving content too!

Consider a sustainable approach

Many of us are now a lot more conscious of the impact that we’re having on the world and how we can do our bit to minimise the damage. As a business, you’re held to a higher standard when it comes to doing your bit for the good of the world.

If your business hasn’t done a great deal for the environment, especially for the local environment, then it’s worth seeing how you could be more sustainable. Perhaps that’s working with some sustainable companies and suppliers rather than those who aren’t fussed about making a difference.

To help be more eco-efficient, perhaps it might be worth going fully digital instead of using paper. Elevating your brand is more than what you do for the benefit of your business, it’s what you do for the world. With that being said, find more sustainable opportunities for your business to take advantage of.

Make use of free merchandise at events

Merchandise is a wonderful way to help get your brand out there, especially when hosting at events as a company. Everyone loves freebies, so why not look at acquiring some merchandise from Promo Superstore? This is a great way to get your brand on products that you can give out for free at events where potential customers will be.

From water bottles to caps, the use of free merchandise is a great way to get noticed. It’s also very affordable depending on what type of products you’re looking to offer to those who are receiving them.

With free merchandise, even if the individuals don’t become customers, they might use your merchandise out and about, meaning free advertising on your part!

Embrace diversity

Diversity is a great way to help elevate your brand and improve its reputation. In order to become an impressionable brand, it’s useful to do what you can to rectify any bad reputation that you might have.

Equality is of real importance and something that has been gradually getting better as the years go by. For your modern-day business, elevating your branding can be done with equality.

To help improve equality in the workplace, you might want to consider looking at your teams and how well-represented they are to the rest of the world. Do you have a good mix of gender? What about the age and background of the staff member? 

Having people from all backgrounds not only helps with diversity but it also helps give your business more opportunity.

Work with influencers for user-generated content

User-generated content has become highly popular as a form of social media and influence. UGC (user-generated content) is something that you should incorporate into your branding.

Influencers are very much in abundance and it’s something that you want to be wary of when picking individuals to help promote your business. Doing detailed research so that you understand whether they’re the right match or right, is important.

There are some influencers that might look good at first-sight but they may not convert the type of customers or volume of sales that you’re looking for.

Create a community feel with your business

Community is an important one when it comes to your business. When you create a community feel within your business, your customers are less likely to go elsewhere for their needs.

So how do you create a community feel with your business? Consider what type of incentives your customers are after when it comes to loyalty to your brand. It might be being more proactive with your social media interactions online. From responding to direct messages to comments, these are a great way to make your customers and followers feel more involved.

Look at what’s trending

Trending is a buzzword that’s helped many businesses grow from strength to strength this year and in previous years. Looking at what’s current and popular is helpful when businesses need to find the next big thing that will hopefully make their business.

When trying to elevate your branding, take a look at what’s trending and try to piggyback off its success. Of course, it has to be relevant to your brand and not just something that’s viral and therefore worthwhile copying. Remember, it still has to fit your business brand and often enough, consumers can see through a company or individual creating a false impression.

Try to incorporate some trends here and there but don’t make your whole business about following what’s current. It’s good to pave your own trends so that you are unique to the rest of the market, rather than just another sheep following the next best thing.

Check out what your competitors are doing

What are your competitors doing? While it’s important to focus on yourself and stay in your own lane, you can learn a lot from your competition. Consider what they’re doing to stay relevant, especially when it comes to their branding. It could be a bit of creative theft or taking inspiration from what they’ve done in the past and doing it for your business.

Elevating your branding as a business is key, so make sure you follow these tips closely in order to find success. It’s not going to be easy but if done right, it can provide the business with much reward in 2024.