When you’re looking for ways to spread the word about your business, it’s likely that you’re going to start where everyone does, nowadays: the internet. Digital marketing is the reality of how we get our brand out there, or at least seems to do the majority of the heavy lifting. However, if you’re new to the game, what should you be spending your time on? Here are some of the staples you want to get established, first and foremost.

Advertising

One of the keys to elevating your brand is to help as many people see it as possible. One of the quickest ways to do that is with online advertising. Advertising through search engines, social media, and visual ad networks can help you build a degree of familiarity in the eyes of the consumer, and brand recognition is going to make them more likely to convert in the future.

Your website

Your website is the online home of your brand. It’s your opportunity to establish a space that describes precisely what you do, and what products and services you offer in the way most likely to catch the interest of the customer, and makes it easier for them to convert on the spot. With the help of a trusted web development team, you can create a custom, truly branded experience that sticks in the minds of your website visitors. Of course, usability has to be married with aesthetics to ensure that the site is practical, not just beautiful.

Social media

Having a well-built website is going to help you hit all of those people who come looking for products and services like yours. But what about those who aren’t? What about those who might be minding their own business until they discover that you’re able to provide what they need? Building your brand on social media can make it much easier for them to discover you. Posting high-quality content regularly, connecting with your community, offering support, and soliciting feedback not only bring visibility, but can build your image as a brand that truly cares about the customers.

SEO

While advertising and social media are two examples of outbound marketing, reaching out to stir interest in those who might convert to customers, inbound marketing is all about bringing willing customers to the right place. Search engine optimization does just that, directing more people using search engines like Google to your website, so that they’re more likely to see your name at the top of relevant searches than your competitors.

Influencer marketing

There’s a real benefit to not always being the one holding the megaphone to your lips about your own brand. With influencer marketing, you pass it off to someone else, someone with an established brand and audience, who can connect them to your business. Influencers need to be chosen with care, ensuring that not only do they have a sizable audience, but that their audience is your target market and thus more likely to covert.

The world of digital marketing can get a lot more diverse and creative than these staples alone but if your budget and time are limited, make sure that you start with these elements, first and foremost.