By Brendan James, COO of Boutique Fitness Studios

With rising interest and inflation rates, the cost-of-living crisis doesn’t seem to be going away anytime soon, but that shouldn’t dampen your investment pursuits – especially if you’ve been looking at a franchise.
Despite what you may first think, the franchising business model has proven to be resilient during times of economic strain. Of course, chatting to a financial advisor and getting real about your own financial situation is key before making any investment decisions, but if you’ve been tossing up whether to get into franchising or not, here are a few reasons it could work for you.

1. It has an established track record

When you invest in a franchise, you’re investing in a well-established brand. If it’s a good investment, you’ll be buying into a brand that has a proven track record of success. Take Boutique Fitness Studios for example. They have partnered with world renowned fitness franchiser, Xponential Fitness, to bring some of the world’s most successful brands to Australia. As such, these brands have already demonstrated their ability to create and sustain profitable boutique fitness franchises in a highly competitive market, so you know you’re buying into something that will lead to gains, not losses.

Established franchises also have existing brand recognition, which can significantly slash the amount of time and effort needed to build up a customer base. It also gives you added credibility, and you’ll gain access to tried-and-tested marking strategies and operational systems, too.

2 Success is more likely

Compared to starting an independent business, franchises generally have a higher success rate, simply because they have already demonstrated their viability in the market. They also have in house teams to help with marketing material, PR and systems. Therefore, you will not be making it up as you go.

3 There is in-built support

Similaer to the above point, when you invest in a good franchise, you’ll become part of a larger, pre-established network of franchisees. Most franchises will offer comprehensive support, including initial training, ongoing operational guidance, best practice advice and access to resources, to help you succeed. This increases the success not only of the franchisee, but of all investors.

4 It’s a growing market

Franchises have often tapped into a growing market – that’s why they’re so in demand. Take the boutique fitness industry for instance. It continues to expand as customers are increasingly seeking specialised fitness experiences and personalised workouts. By investing in a growing market, you are setting yourself up for long-term profitability, something you won’t get with fading trends.

About Rumble in Australia

Brendan James and Matt Gordin are brother-in-laws and close friends who have secured the master franchising rights to Rumble Boxing in Australia under their brand, Boutique Fitness Studios. The duo also has exclusive rights to Club Pilates, CycleBar and StretchLab, all of which are extremely popular US brands that fall under the Xponential Fitness banner. A publicly listed company in the US, Xponential is the largest franchisor of boutique fitness brands globally

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