• 5 Tips for naming your small business
  • Alison Morgan
  • Business Coaching
5 Tips for naming your small business

Naming your business is a vital component for creating a successful business.  The name you choose / create has numerous implications for going forward:

  • Branding
  • SEO and
  • Marketing

Below are my 5 tips for naming your small healthy business:

1. First impressions

Your business name gives your audience an instant impression on who / what your business is.  Decisions for you to make:

  • Name the business your name e.g.: alisonmorgan.com
  • Create an abstract name e.g.: The Relauncher OR
  • Create a descriptive business name e.g.: Health & Wellness Business Solutions

2.  Less is more

I'm a firm believer that less is more.  

Choose a business name which is simple and catchy.  I prefer 1-2 word business names.  Any more and it can be difficult to remember.

3. Keep it open

Create a business name which will allow the business to evolve.  

If the name is too descriptive, you may find it hinders the growth of the business. You want to avoid having to change the business name down the track!

4. Let it marinate

Don't be too quick to proceed.  Let the chosen business name settle in your mind for a while and see if it still resonates with you after a week or so.

Choosing a business name is a very important element and shouldn't be rushed.

Run it past a few friends to gain feedback too!

5.  Check it's available

Do a search:

 Alison is an expert Health & Wellness Business and Marketing Coach.

If your healthy business is in the 0-5 years of operation and you'd like to take it to the next level, read about Alison's Business Coaching Packages here

You can also contact Alison for more information: click here

  • Alison Morgan
  • Business Coaching

Comments on this post ( 2 )

  • Aug 08, 2014

    Yay – thanks for your feedback Tess:)

    — Alison - Relauncher

  • Aug 08, 2014

    Hey Alison, this is exactly what I needed to read today! I am in the process of starting up my own holistic wellness coaching business and am STRUGGLING with a name. I go backwards and forwards between my own name, with a tag line, and a descriptive name every hour. I think I will do as you suggest and let the one I currently have sit with me for a week and go from there. Great advice :)

    — Tess

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