I'm excited to introduce you to English-born, Sydney-based designer Rebecca Powell.
Rebecca launched her label, Tluxe, in 2006. She is a savvy business woman who has a Diploma in Fine Arts & Design and an Honours Degree in Textiles and Fashion.
The brand name Tluxe is a fusion of the words deluxe and Tee - yep, it's got my attention! Beautiful everyday wear made with immaculate craftsmanship and innovative design.
Q: Tell us a bit about yourself...
A: I’m an energetic, motivated, fashion obsessed, yoga loving mother of two beautiful boys.
Q: What is the style of your new label Tluxe?
A: Celebrating understated luxury, Sydney-based brand Tluxe works with fine organic cotton jersey, silk and linen to create timeless wardrobe pieces which are ethically made in Australia.
Q: How long have you been in business?
I launched the label in 2006.
Q: What was the inspiration for the name of your label, Tluxe?
A: It’s a fusion of Tee shirt and deluxe. We built the brand on the basics.
A few simple yet luxurious jersey items that became building blocks for the range to evolve.
Q: What have been the hurdles you’ve faced in setting up your own business?
A: We had some intellectual property problems with an American company that had used the name Tluxe when we first started. It took years to resolve but we now own the trademark globally.
Finding your key staff and juggling a work life balance is also difficult at times!
Q: Do you have any tips or tricks you can offer others with regards to setting up a business?
A: Do your homework and make sure domain names and trademarks are available before beginning any branding.
Also establish a social media prescence before launching the brand.
Q: Which are your favourite pieces from the Spring range?
Q: Where can we find your label?
- At the flagship store; Shop 5, 168 Oxford Street, Paddington NSW
- We are also stocked at around 60 boutiques across Australia
Connect with Rebecca Powell at Tluxe: