I'm a HUGE fan of DIY SEO (Search Engine Optimisation). I was burned badly when first starting Relauncher, and spent $12,000 on SEO. Long story short, I learned the hard way when it comes to this topic. The good news is that I've become an expert at growing SEO without spending $.
Today I'm going to give you 10 of my best SEO tips to get you underway:
1. Be patient
Understand that SEO is not going to happen overnight. This is why you need to sign on with a lengthy contract (which is expensive) if you enlist an agency to do this for you.
2. Attend to SEO daily
SEO needs to be a part of your daily tasks. A bit here, a bit there and it'll soon start to add up!
3. Quality content
The quality of your content accounts for A LOT! i.e.: well-written, unique and targeted to your audience.
Know your primary keywords AND your keyword phrases.
Ask yourself, do you know what your customers are searching for to find your business?
4. Use links & hyperlinks
Always include links within your website.
Building a network of links, both within your site and to 3rd party sites, assists with your organic growth. All links must be quality links with a reason for the link.
The journey you lead your website visitor must make sense.
5. Check your backend
Always have a Page Title and Meta Description for each of your site pages in the backend of your website.
Use some keywords in both these areas to help get your page up the top of Google Rankings.
6. Update your site regularly
Aim to update your website a minimum of 3 times per week. If you're not, google has no fresh content to crawl and will assume your site is not being used.
For some, updating the site 3 times a week sounds like a nightmare! Think of it as an investment to your business.
Fresh content will give visitors a reason to return to your site - so everyone wins with this important approach!
7. Keywords & descriptive text is where it's at
Use links on keywords and descriptive text rather than 'click here'
8. Check your homepage link
Click on your homepage and check you don't have /index.html or /default.php after your URL. If you do, this is no good for SEO.
To fix this, simply go into your backend and remove the add-on's so your URL is correct e.g.: www.relauncher.com.au
9. Index your site
If you have launched a new website, be sure to Index it with Google via Web Mastertools.
Also work towards having your link placed on other quality websites to help drive traffic to your site.
Depending on your business, strive to achieve reviews on your Google Business Page (if you have a street address for your biz). Reviews on Google raise your page ranking plus gives credibility to your business.
You can also have reviews on your Facebook Page too!
Want to learn how to do your own SEO or other effective ways to grow your Small Business?
You can find out more about my Business Coaching Sessions, or drop me an email to have a chat.