Creating an effective e-newsletter is one of the many important tasks for your business
- Approximately 96% of the visitors to your website are not quite ready to make a purchase.
- You have approximately 5 - 8 seconds to capture your audiences attention - or they'll bounce and head off elsewhere.
This is why it's so important to capture customers details via your newsletter.
Aim for approximately 3% of your web traffic to subscribe to your newsletter!
Make it relevant, informative, useful, helpful and entertaining!
Below are a variety of areas to address when creating your regular newsletter:
Know your topic
- Each newsletter sent out should have a single topic / theme / strategy
- Your topic must align with your business vision
- Include a catchy subject in the email enticing them to open, read and click
Stay on point
- Ensure you stay on point throughout the entire newsletter
- Keep it concise and don't waffle
- Many people will simply glance at this email whilst on the move, so include images which are on brand, head lines and clear call-to-action
Drive the traffic
- Direct traffic from your newsletter to your website
- Link to the correct page within your site
- Place several links throughout your newsletter
- Include call-to-action buttons in your newsletter
- If you're selling an ebook / tickets / service / product - ensure your message is clear, linking directly to your sales page. A good conversion rate is 3%.
- Knowing your audience makes them feel special. This is a huge benefit of social media which should also be carried over into your newsletters.
- Speak in a tone which makes them feel like your inside crowd. After all - they are your inner tribe!
- Always release details via your newsletter. Your 'subscribed' customer base should be the first to know special news beyond social media channels.
- Send out newsletters with a consistent frequency
- For new businesses, generally once every 3-4 weeks is suffice
- More established business should aim for fortnightly newsletters
- Frequency and timings depends on your business. The key element is that you're consistent and on brand.
- Don't feel compelled to send out a newsletter for the sake of it. Each mail should contain newsworthy information - without that, it's simply a waste of your time and can almost certainly lead to customers unsubscribing. Eeek!
Do you have any special tips to newsletters which you'd like to add? We'd love to hear from you!
If you'd like help growing your customer base or creating effective newsletters, contact Alison