Bathing Beauty Organic Apothecary is a fabulous online boutique to source your natural and organic beauty products!
This one-stop-shop for all your beauty care needs stocks only the finest natural and organic products available on the market.
Specialising in exclusively emerging organic and natural beauty brands, you can be certain you’re browsing only the finest, top-quality products while on this site!
The founder of Bathing Beauty Organic Apothecary, Julie Q, was inspired to create this site by her passions to discover new brands and safe products which were produced under ethical procedures!
Can you tell us a bit about Bathing Beauty?
Bathing Beauty Organic is the ultimate online destination pioneering luxurious and influential cult organic beauty brands in Australia.
When did you start your website and what was the inspiration behind this?
We began in 2007, the first of its kind in Australia which focused solely on luxury organics. I was bored of the ‘health food’ type organic beauty that was being offered in Australia.
I love to use organic, non-toxic, effective, beautifully packaged beauty products that are truly LUXE, and so I was on a mission to find these and bring them to Australia.
When you first started, how did you customers find you?
Word of mouth, press and social media.
Do you have a process or a strategy for choosing brands for your business?
Yes I buy twice a year.
There are so many things I consider before selecting brands to join our portfolio, but mostly I like to buy for the demand of my customers. I also look at the product, packaging, ingredients, provenance, brand ethics and how they would align with ours.
Upgrading beauty products for greener alternatives can be daunting doing this all at once. Where do you suggest people start?
It depends on what kind of ‘beauty type’ you are.
If you use lots of makeup and love colour – I would start there even with a simple lipstick change.
If you are not too concerned about makeup and love lotions, that’s another great place to start. If you’re both then most definitely start with the products you find you use the most?
Start with these and grow from there.
What have been your biggest learnings to date?
There is a lack of information that is presented in an easy to understand and practical manner on the topic of organic non-toxic beauty.
We’ve learnt that in order for us to convey our message, we need to not just offer amazing products at a global price with great customer service, we need to give them the why and how. This is why we have been running workshops to educate and show our customers how to use products effectively to get most out of it.
What are your favourite products from the store?
Everything! But mostly RMS uncover up I use this daily, Goe Oil can’t live without this one, Lustra Cleansers from In Fiore, Blue Cocoon from May Lindstrom also the problem solver mask.
I wear Rose Noir Parfum Solide from In Fiore as well which comes in this gorgeous vintage brass compact.
Can you describe yourself in 3 words?
Peaceful, Kind & Lover