Strategic Partnerships & Collaborations

Retreat Yourself Box

Strategic Partnerships & Collaborations play a vital role in most Small Businesses. Quite often, when a new business launches, many Marketing Strategies within the first 2 years include Collaborations and Partnerships.  

There are 3 elements to cultivating a mutually beneficial strategic partnership. These elements include:

  1. Aligning with a brand that supports your key message
  2. Similar target audience with a different offering (not competitors) &
  3. A clear arrangement as to communication flow and what is expected (& timelines)

Kate Williams, founder of Retreat Yourself Box joins me in this episodes discussion
Retreat Yourself Box is Australia's health retreat packed within a box – delivered to you for each of the 4 seasons  

Podcast, Business & MarketingAlison Morgan