Strategic Partnerships & Collaborations play a vital role in most Small Businesses. Quite often, when a new business launches, many Marketing Strategies within the first 2 years include Collaborations and Partnerships.  

There are 3 elements to cultivating a mutually beneficial strategic partnership. These elements include:

1. Aligning with a brand that supports your key message
2. Similar target audience with a different offering (not competitors) &
3. A clear arrangement as to communication flow and what is expected (& timelines)

Kate Williams, founder of Retreat Yourself Box joins me in this episodes discussion
Retreat Yourself Box is Australia's health retreat packed within a box – delivered to you for each of the 4 seasons  

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Alison Morgan // Business Coach