Business Journey of IME Natural Perfume
Joining Business Coach, Alison Morgan, in this Business Podcast episode is Tonia Walker : Founder of IME Natural Perfume.
During this discussion, we discover details about Tonia's personal business journey, the inspiration behind the different personalities within her product range, elements of Marketing which have worked for her and lessons she’s learned along the way.
With some businesses, there’s a hurdle between Marketing and having consumers make a purchase. With perfume, a natural hurdle is that consumers will want to smell the fragrance first.
Tonia speaks of how she’s addressed this hurdle and her fabulous approach for closing the gap between knowing the brand and wanting to make a purchase.