NAJO founder Jo Tory talks about creating a worldwide brand

This Podcast episode is with Jo Tory, founder of NAJO, an iconic Australian jewellery brand for 30 years loved by consumers and celebrities worldwide. The stunning sterling silver jewellery has been created to express and celebrate who you are and how you feel.

The NAJO brand was created when Jo backpacked throughout Mexico and became inspired to create the ultimate self expression jewellery through the use of high quality materials and intricate design.

3 decades on, NAJO continues to be inspired by its followers who interpret pieces so differently and ascribe personal meaning to them in their distinctive ways.

During this episode, Business Coach, Alison Morgan, chats to Jo about the growth of her business and how she has created a worldwide brand which remains proudly Australian owned and run.