Australian Influencer Marketing Council (AIMCO) Influencer Marketing Code of Practice
The Australian Influencer Marketing Council (AIMCO) have released the industry’s 1st set of working practices to support brands, agencies and creators.
AIMCO Deputy Chair Karan White (Business Director at Pod Legal) joins us in this Mindfulbiz Podcast episode, talking about what this means for the industry and what they hope to achieve with the new code.
Advertisers want to support responsible social influencer marketing. This new code of conduct will help build trust in online advertising through transparency and disclosure.
The Influencer Marketing Code of Practice has been specifically designed for Australia, but with global considerations, to extend confidence in influencer marketing by establishing a common language and providing clear guidance.
The AIMCO Guiding Council will move forward to establish industry working groups to address continued areas of focus. AIMCO invites additional companies to join its members to participate in the working groups to improve the industry for all.
AIMCO members include: Allegiant Media/Tagger Media, Apex Sports Marketing, CHE Proximity, Co-maker, Day Management, DVM Law, Hello Social, Hyland, Hypetap, JOOC’D, MediaCom, OMD Create, PHD Media, Pod Legal, Publicis Media, Q-83, Reprise Digital, Social Law Co, Social Soup, The Lifestyle Suite, TotallyAwesome, TRIBE, Vamp, Wavemaker, We Are Social and WOM Network/Mouths of Mums.
The Audited Media Association of Australia (AMAA) has launched AIMCO and has partnered with the industry to develop the Australian Influencer Marketing Code of Practice. The immediate intent is to focus on the significant adoption of these best practices and further developments will include widespread education and Industry training, continuous improvement and the implementation of accountability frameworks.