Corporate litigator turned entrepreneur; Lauren Lee traded her life as a lawyer in Brisbane to share Korea’s best skincare secrets with the world. After discovering K-Beauty products by chance, Lauren started a side hustle selling K-Beauty brands in Australia.

Demand for these K-Beauty products boomed and in 2014 Lauren launched Style Story - Australia’s First e-commerce Korean Beauty platform.

As STYLE STORY continued to flourish, Lauren packed up and moved to Seoul, devoting her time to bringing the best in K-Beauty to Australia. After a decade in the industry, Lauren began Jelly Ko, a fun, functional K-Beauty brand of her own.