Tina is founder of a personalised underwear brand where vintage bow trims are Chouchou's specialty, setting their under-garments apart from others in market due to their combination of comfort and style. 

The brand launched their first cotton collection 'The Georgia Collection' in September 2023, accumulating a waitlist of 12K consumers, with one item sold from the collection every 6 minutes. Last year was Chouchou's biggest year to date, making 7 figures. 

In this episode we talk about the business journey, marketing, hurdles and style.