Kolorex founder Peter Butler
Kolorex is a leading natural healthcare brand whose products are boosted with the functional power of the ancient native New Zealand plant, Horopito known for its anti-fungal qualities.
Peter Butler first stumbled upon Horopito over 30 years ago, and was impressed by its powerful anti-fungal benefits. He established Kolorex in 1979, giving people around the world a natural alternative for support of Candida overgrowth. Now, having launched into Australia more recently, Kolorex is shaking up the Australia female health industry, empowering women to take control of their health naturally.
In this episode we talk about launching into the Australian market, focusing on a niche, partnerships and also the research involved to bring the product to market.