Lizzie launched Sundae Body in March 2021 at the height of the COVID pandemic, yet managed to sell the brand into both Priceline and Woolworths before it even launched.

The instantly popular 'whipped cream' body wash was aimed at bringing fun back into the bathroom.

In this Mindfulbiz Podcast episode, Lizzie talks about how she reverse engineered all of their products. She started with the cans and decided which colours were needed in the collection so it was visually appealing, then determined the flavours from there.

We also chat about distribution, marketing and rapid growth.