Moi Moi Fine Jewellery Sydney, founders Lauren and Alana

Lauren Sommer and Alana Weirick, sisters and Co-Founders of Moi Moi Fine Jewellery here in Sydney. Launching the business in 2004, Lauren and Alana had always planned on working for themselves, following in the footsteps of their parents who have always been entrepreneurs.

Australia’s only Moissanite and lab-grown diamond retail store, has recently opened the doors of its brand new flagship store in Sydney. Dedicated to superior craftsmanship and undeniable beauty, Moi Moi Fine Jewellery is redefining premium quality jewellery that doesn’t cost the earth.

The extraordinary new store is located in the Queen Victoria Building and is timeless, tasteful and elegant. The new Moi Moi Flagship store is a hybrid store that is technology and customer based. The flagship combines e-commerce with traditional bricks and mortar retail to give their clients a seamless buying experience.

LAVANA Lab-grown diamonds are more environmentally friendly and are an ethical alternative to mined diamonds. They do not negatively impact the environment compared to mining a diamond. Whilst electricity is used in growing a diamond, its consumption is insignificant. Choosing a lab-grown diamond not only helps to minimise your environmental footprint but offers a conflict-free diamond with a guaranteed source of origin. LAVANA Lab-grown diamonds are also much more affordable and will save you around 50% - 70% as opposed to mined diamonds.

SUPERNOVA Moissanite is a completely unique jewel with more brilliance, more fire and more lustre than any other jewel. SUPERNOVA Moissanite offered by Moi Moi is the best Moissanite on the global market. It is colourless, has VVS clarity and will last forever. Typically a Moissanite jewel will be 90% cheaper than a mined diamond and it is extremely difficult to tell the difference between the two. They even shine brighter than a mined diamond!

Moi Moi Fine Jewellery is redefining premium quality jewellery by creating custom jewellery for every occasion.