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Natalija The Label founder Natalija Bouropoulos

Natalija Bouropoulos, is founder of Australian fashion label NATALIJA. NATALIJA's business model has a dual impact of environmental consciousness and body positivity.

Through the brands zero-inventory model, Natalija makes garments to order based on a vision for the circular fashion economy. Shoppers receive their custom-made and made to last garments, which not only minimises production waste, but helps women to feel more confident in their better-fitting wardrobe essentials. 

At the crux of her mission is empowering women to love their bodies through size inclusivity; no two women are the same, so why should there clothes be?

From the very beginning I was determined to create a business that spoke to inspiring confidence in all who identify as women. It was from my own experiences of being bullied, body shamed and living in constant fear of judgement,” says Natalija.

Discount Code for Shopping at Natalija use MindfulBiz15 at checkout for 15% off your purchase!


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