Pretty Privilege Australia’s new elevated lifestyle club

Behind Pretty Privilege is Forbes 30-under-30 entrepreneur, Talia Datt. She is the founder & director of the Social Cliq and Content Cliq, as well as an investor in e-commerce brands Tapt and Matcha Maiden.

Australia’s new, elevated lifestyle club, Pretty Privilege is giving consumers a taste of the good life, granting the everyday Australians access to luxury goods, experiences and cold hard cash at the touch of a button.

Her business-savvy mindset, drive for success and approach to business growth and development has been invaluable in her new venture.

Having launched in May, the elevated lifestyle club has grown over 30,000 followers on Instagram and 12,500 on TikTok.

Pretty Privilege already had over 5,000 members prior to launch and has now grown to exceed 6,000.

Describing itself as a ‘Flybuys program for Gen Z and Millennial women,’ the club aligns itself with brands and influencers that appeal to its target market.

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