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SWF Boutique, Founder Desiree Deravi talks about her Fashion Business

Desiree Deravi, founder of fashion label SWF joins Business Coach, Alison Morgan in this Business Podcast episode. 

Desiree Deravi launched SWF after firstly creating a career for herself as a Podiatrist. She worked at a high-risk clinic at Alfred hospital for 7 years with pre and post amputee patients. 

At 30 years of age, Desiree decided to follow her original passion for fashion! On a trip to Bali, she decided to start SWF Boutique – which has quickly become one the hottest labels among millennials and influencers and has recently partnered with Urban Outfitters, Anthropology and Revolve.


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