Verge Girl founders Natalia and Daniella Dionyssiou talking Business Growth
Verge Girl began from humble beginnings in Brisbane back in 2007, & has since turned into one of the biggest online global brands.
Verge Girl was founded by sisters Natalia and Daniella Dionyssiou. Having both studied Fashion Design and with parents in the retail fashion space, Natalia and Daniella always knew they wanted to start their own brand from a very early age.
From retail space to online presence, Verge Girl is now purely a direct to consumer online business.
Experiencing rapid growth with an 100% increase in turnover year on year, Verge Girl quickly expanded into the international market, with international orders now making up approximately 60% of the brands revenue.
Verge Girl isn’t for everyone, nor does it try to be. Instead, it embraces the fact that it's ‘effortless chic’ style is for ‘verge girls’ who want to stand out and look different, whether that’s getting a luxe look on a budget or a unique top or dress to pair back with items they already own.