What is social enterprise & how to start a business with strong charitable values

Business Coach, Alison Morgan speaks with co-founder of Youforher in this Mindfulbiz Podcast.

Jacqui Manoukian is the Co-Founder of youforher, a social enterprise established in 2019 that produces 100% pure, organic argan oil for culinary and beauty purposes.

Youforher is a social enterprise believing in creating a profit for a purpose.

With Co-Founder Hind, growing up in Morocco, and Jacqui, visiting Morocco as an Australian; their hearts led them to the women who were seeking a better future through education.

Their core focus of equality for women arose from witnessing the large gender equality gap, with approximately 40% of Moroccan women being illiterate, near double that of men. Girls in rural communities are particularly disadvantaged by the arduous long distances to access schools.

Their business model means they pay our staff and the business expenses. They then reserve a percentage of profits to continue to grow the business to ensure its success, whilst committing to giving more than half their profits towards supporting the girls and women within these rural Moroccan communities.