Raquel Bouris is the Founder & Creative Director of Who is Elijah; an independent fragrance house established in 2018, built on cruelty-free foundations and based in Sydney.

Raquel started her perfume empire after becoming obsessed with a gender-neutral scent at Coachella she was never able to recreate. Her latest fragrance, Nightcap, sold $58k in just 1 week, with one selling every 50 seconds.

Nightcap made over $14k when opened up for a limited time to the waitlist of 15k people.

In this Mindfulbiz Podcast episode, Business Coach Alison Morgan speaks with Raquel about her business, sales, marketing, scents and growth!