Alene is a start-up co-founder who launched a revolutionary grocery company that flips the current model on its head.

Health food is notoriously expensive, however Alene and her business partner, Jerry Li created a solution to make it more affordable for everyone.

Wholesome Market is a membership model that offers members 15-50% off their groceries, saving members around $385 per year!

Additionally for every membership, they donate the equivalent of 5 x meals through Oz Harvest to Aussies in need.

In this Mindfulbiz Podcast episode, Business Coach Alison Morgan speaks with Alene about how the platforms saves money off your grocery bill, their giveback program and the business journey.