How Can Small Businesses Survive & Thrive in Today’s Age of Tech and Innovation

We live in a time where technology has taken over. Speaking of which, technology marketing moves fast while keeping up with the consumer’s interest and buying behaviors that have changed dramatically since the pandemic started. Marketers and small businesses can no longer predict what their potential customers are going to buy while staying stuck in their traditional guesses with the false hopes that their old marketing methods will somehow work.

The truth is that if you have recently launched your small business and are looking for essential ways to stand out from your competitors in the age of digital Darwinism, you need to discover essential marketing trends that are perfectly built for today’s digital age of innovation. While it is a good idea to get the best Instagram advertising services at Impressive Digital, on the one hand, it is also recommended to stay updated on what is trending on number one when it comes to thriving in this technological era. Read on to learn more!  

Programmatic Advertising

This innovative digital marketing strategy integrates artificial intelligence (AI) to instigate ad buying, which assists with reaching one’s specific target audience. One example of programmatic advertising would be “real-time” bidding, which is not only fast and efficient but also generated a higher conversion rate and lower costs linked with customer association.

Conversational Marketing

You might have heard and encountered chatbots before. We live in a fast-paced world, where we simply hate standing in long queues and waiting for someone to attend to our queries and assess our problems with a product or service. People want answers immediately, which is why Chatbots have been on the constant rise as they provide accurate and swift answers to customer’s queries 24/7.

In 2021 and beyond, people want things to be more conversational while also wanting an immediate response to their queries. Therefore, it has become essential for businesses who want to stay one step ahead of their competitors to integrate the conversational marketing strategy to instantly connect their business and potential clients.

Conversational marketing allows brands to meet and interact with potential customers on their terms, such as their preferred electronic gadget, schedule, and (customer’s) desired platforms. We have to understand the mindsets of our potential clientele – they want everything solved and fixed right there, right then. As we launch our businesses today and prepare for the future, it is essential to be available on various platforms to ensure we interact and communicate with the target audience in a way they want to interact with the brand. 

Video Marketing

Video marketing is another one of the essential marketing trends for 2021 and beyond. Video marketing allows you to reach your target audience and expand your clientele while boosting the brand’s visibility simultaneously. Above 70% of businesses have claimed that video marketing has boosted their conversion rates and has led to greater sales and revenue. When people like what they see on their screens, they are more likely to buy it. Also, watching videos about products and services makes consumers more confident that they are buying the right products.