Introducing BFT Unlocked! For one day only, you can try the workout the world is talking about for free!

For those of us who love a workout, one of the hottest and most popular workouts going round is hosting a global open day on September 10. Not only will they be welcoming in any and every body into their local studio, but they will also be celebrating their new partnership with PUMA! To do so, anyone who attends on the day will get 20% off PUMA, and there will be a bunch of PUMA athletes in attendance at local studios.

BFT Unlocked will be taking place at all 200+ studios around the world(excluding North America) to celebrate their global success, their community and to welcome new people in to check it out.

The background 

BFT was founded in Melbourne in 2017 by former international strength and conditioning coach Cameron Falloon who is known for training international soccer teams and local AFL teams. The brand exploded and within a few years they could be found all over Australia, NZ, in Singapore, and soo to be in the UK.

BFT recently entered into a big deal with Xponential Fitness in the US who will be growing the business in the US and Canada while the APAC team focuses on the APAC region, UK and EU.

BFT have also released bespoke heart rate technology which is a huge drawcard for members as it adds an element of gamification into the workout. A world first in group training, BFT³ sets a heart rate goal based on the goal of the workout rather than ONLY rewarding a high heart rate.

What to expect?

BFT offer 50-minute science-backed workouts designed for everday people to train with the same principles as elite athletes. While there will only be one style of workout on offer on Sept 10, BFT generally offer 13 different programs which are artfully organised into 8-week progressive blocks utilising scientifically proven training techniques aimed to reduce fat and create lean muscle.

There will also be a number of PUMA athletes participating on the day at select studios so keep an eye out to see if you recognise anyone!

How to book

To book a class contact your local studio, or download the BFT Booking App and get yourself a BFT Unlocked Pass.