From scientist to businesswoman - how to find a gap in the market and bring a product to life

Nadine Ismiel-Nash businesswoman and founder of NitWits joins Business Coach, Alison Morgan of Relauncher in this Mindfulbiz Podcast episode.

Nadine’s passion for creating products with a difference has allowed for numerous “world-first” and market leading products to become a driving force behind the family business’s international growth and success.

As well as being the creator of NitWits, Nadine, is the Head of Research and Development at Sue Ismiel and Daughters. Nadine has been involved with the family business since her mother created the internationally successful company Nad’s Natural Hair Removal Gel over 26 years ago.

In this Podcast episode, Alison speaks with Nadine about product development, breaking into the International Market as well as what's made the brand successful.