How business failures become your secret sauce to success with Bahar Etminan
In this Business Podcast episode, Business Coach, Alison Morgan speaks with Bahar Etminan about her business journey, learnings and the launch of RescuMe Academy.
Bahar Etminan has been a CEO of cosmetics industry powerhouse Brandmakers, GM of luxury importer BMI where she reigned over labels such as Gucci, Hugo Boss, Bell & Ross, Fendi, Swiss Army and Movado. Bahar was also the youngest ever GM at Bobbi Brown and Origins in Australia.
Flash to this … one week you’re sitting in your self-made hugely successful multi-million dollar beauty distribution company. The next week you’re $960,000 in debt and facing bankruptcy. This is where Bahar Etminan found herself at one point in her business. Her world as she knew it literally crumbled around her within 2 weeks.
A true believer that unless you’re dead there is no rock bottom, she climbed her way back from the edge, going from 1st class flights to student style accomodation. Bahar did the impossible and came out the other side without turning to bankruptcy. In fact, she launched an online advertising led publishing platform built on the customer database of her original e-comm site once linked to her failed beauty distribution company.
Fast forward and Bahar still runs the successful RESCU.com.au and has recently launched the offshoot RescuMeAcademy.com - an online education platform capitalising on the trend towards binge learning.
